Jacqui Jones, Lead Consultant from Netconcepts, sits down with Jeremy Wood from Google to talk about Google Gadgets and Gadget Ads in this nine minute interview. Jeremy provides some helpful hints and tips for marketers and developers on how to get the most out of Gadgets and Gadget Ads, including tips on how to get your Gadget listed with Google.
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If you’ve even remotely considered adding a blog for your eCommerce site, then this article is for you. In this article originally featured on Practical eCommerce, Jeff Muendel helps eCommerce business owners design a strategy behind blogging.
A focused, well-written blog can get readers hooked on the blog and promote repeat visits to the website or garner subscriptions via RSS feeds and email newsletters. These recurring communications will help to tie potential customers to your site, encourage natural link building and increase repeat visits. Journalists are also more likely to follow a blog or subscribe via RSS than to visit the corporate site repeatedly. So, several avenues of search optimization and online marketing can be addressed with a single blog entity.
From the SEO benefits of business blogging to how it can help your customers, Jeff covers the basics of “who, what and when” of blogging. Read the full article at Practical eCommerce here.
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Over the years I’ve seen quite a few Requests for Proposal from companies seeking to buy SEO services. If your RFP is not written well, it hinders the SEO firm’s ability to understand and define your needs and to scope and price your project. This in turn leads to a disconnect in expectations for both parties. A lousy RFP can discourage a busy SEO firm from even responding—a very unfortunate outcome, since it takes the best firms out of the running.
Many companies intuitively “know” what they want but are challenged structurally to “ask” for it in a way that is clear, succinct, informative, and constructive. If written properly, an RFP will facilitate the sales process and ensure that everyone involved on both sides gets to a shared understanding of what the purpose, requirements, scope, and structure of the intended engagement are. By following a few, key steps in the beginning of the RFP process, you will be able to rest easy, knowing that you are going to get what your company wants in the way that is best for you.
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A few weeks ago, Udi Manber, Google’s vice president of engineering, announced the advent of Google Knol, a program meant to challenge Wikipedia, the popular user-generated encyclopedia. The idea, like Wikipedia, is to let anyone create a page of information on a specific topic, and all of those pages will be organized like an online encyclopedia. Google has not announced when Knol will launch.
Jeff Muendel, Search Analyst for Netconcepts, writes about how this upcoming feature from search giant, Google, may affect eCommerce.
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In September 2007, Spencer revisited the SEO progress of Discountflies.com, and reports his findings in the video tutorial below.This video tutorial requires Flash Player version 8 or above.
Click the link below to launch the tutorial.
Video SEO Tutorial with Stephan Spencer.
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In September 2007, Spencer revisited the SEO progress of Balancedlifeproducts.com which he reviewed in this initial “SEO Report Card” and reports his findings in the video tutorial below.
Click the link below to launch the tutorial.
Video Tutorial with Stephan Spencer
This video tutorial requires Flash Player version 8 or above.
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UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.
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Use this handy tool to check title tags across a bunch of URLs.
Enter some web site URLs (for example “http://www.netconcepts.com”):
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In this article Stephan Spencer, President and Founder of Netconcepts, writes about the most, common mistakes that bloggers make, and what to do about them. From title tag optimization to keyword URLs, you’ll want to read this article to optimize your personal or business blog to help your blog increase its search visibility.
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